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Open a PDF copy of Diane Wieser's full resume
Professional Experience Education & Training
CLARITY CONSULTANTS Campbell CA, 2007–Present
VP Sales / Acting COO / Acting Marketing VP
Delivered double-digit revene and profit growth in recessionary economy and contracting industry. Led an aggressive sales expansion to launch company into new geographies and new verticals while deepening penetration in primary Fortune 1000 account base. Manage team of 20 and direct all Sales, Marketing, and Sales Support functions. Member of company’s executive leadership team; interim COO; acting Marketing VP since June 2009.
CLICKSAFETY Alamo, CA, 2006–Present
VP SalesBrought on board to drive revenue growth and create the firm’s first formal sales and market development strategy. Hold P&L and management responsibility for entire sales organization. Currently leading transformational process to clarify sales strategy and launch market push into areas with enormous growth potential.
SUPERIOR SALES STRATEGIES Danville, CA, 2006–2007
Founder and Sales Strategy ConsultantEstablished consulting practice to help companies build high-performing sales organizations through clarification of sales strategy and value proposition. Led firm from start-up through successful penetration of multiple market sectors, landing opportunities in high-technology, transportation/logistics, and construction materials.
ACHIEVE GLOBAL San Francisco, CA, 2001–2005
VP Western Region (2004–2005)
Regional Sales Manager (2001–2004)Transformed lackluster sales organization to a strategic, competitive, high-performing team that delivered the best revenue and profit results in the company. Held full P&L responsibility for sales and operations for 10 states representing 20% of company revenues. Drove regional growth in sales of blended learning solutions and consulting services to Fortune 500 companies in multiple verticals.
Managed 40-person team (50% remote). Developed integrated sales and marketing strategies focused on client growth, retention, and new customer acquisition. Introduced sophisticated tactics such as ROI assessments, vertical market focus, account segmentation, and C-level issue focus and established culture of value-based selling, aggressive competitive bidding, and strategic business development.
Bottom Line
- Ranked #1 company-wide for both operating profits and quota attainment, 2 straight years (Pinnacle Club status).
- Led the #1 sales team in the company (Northern California) in 2004 with operating profit of 132%.
- Raised standing of Southern California team within 9 months from last place to #7 of 10 teams in 2004.
- Excelled in competitive bid situations, landing deals with high-profile companies such as Starbucks, SBC, and Pacer International following months-long RFP process and high-stakes C-level presentations.
- Spearheaded a regional team building initiative that promoted team unity and increased productivity and morale.
BLUEDOT.COM San Francisco, CA, 1999–2001
VP SalesLaunched first sales organization and established Bluedot as industry leader. As firm’s first sales executive, created sales infrastructure and drove market acceptance for new class of software solutions targeted to Fortune 1000 high-tech companies and the professional events industry.
Collaborated with engineer-founders on market-entry and product strategies for 4 applications that automated event and learning management. Created ASP pricing model; interfaced with VC community; developed sales strategies/operational procedures; recruited and trained sales team.
Bottom Line
- Increased revenues 100% from 1999 to 2000.
- Penetrated multiple market sectors and landed crucial beta clients—Cisco, Hewlett-Packard, CMP Media—for cutting-edge software worth $1M annually.
MECKLERMEDIA Burlingame, CA, 1998–1999
VP, Corporate AccountsIn 1 year, nearly doubled sales to Fortune 100 accounts. Recruited to grow market share for 4 Internet trade shows. Developed new business and expanded existing accounts, managing 20 strategic clients that included Microsoft, Sun Microsystems, Netscape, Cisco, 3COM, Intel, Oracle, Hewlett-Packard, Adobe, Apple, Macromedia, and Symantec.
Bottom Line
- Closed $800K new sales and $900K repeat business during period of cutbacks in traditional marketing programs.
- Identified $1M+ inter-company sponsorship opportunity involving trade publication, website, and media groups.
ZIFF DAVIS EVENTS, A SOFTBANK COMPANY Foster City, CA, 1986–1998
National Accounts Manager (1995–1998)Delivered 40% revenue growth in 3+ years, managing the company’s most strategic business in the high-tech sector. Promoted to exclusive responsibility for top-25 accounts (Microsoft, Intel, Sun, Cisco, Oracle, Netscape, Sony, Pacific Bell, Hewlett-Packard, Apple, Adobe). Steadily increased account penetration by partnering with clients to design and implement integrated marketing programs targeted to specific client goals, products, and demographics. Directed 5 inside sales people and managed cross-departmental implementation of client programs.
Bottom Line
- Grew total revenues 40% ($12M to $17M); generated record-breaking $8.5M revenue from strategic accounts.
- Attained 100% of revenue goals that increased steeply every year.
- Landed 3 anchor accounts crucial to launch of new Internet Showcase that subsequently attracted 300+ exhibitors.
- Tenaciously pursued and captured Cisco as a new account by building relationships and precisely tailoring marketing solutions to company goals.
- Secured high-value participation of Cisco CEO as keynote speaker.
Regional Sales Manager, The Interface Group (1986–1995)
Built Silicon Valley/Pacific Northwest field presence from the ground up for Boston-based producer of Comdex events (acquired by Softbank in 1995). Teamed with 8 telemarketers generating new sales leads; managed 400+ accounts.
Bottom Line
- #1 in sales company-wide for Comdex Fall ’86 show; increased sales 31% from 1986 to 1988.
- Grew Multimedia segment to 20% of Comdex revenue by securing strategic anchor accounts.
STANFORD GRADUATE SCHOOL OF BUSINESS, Stanford, CA: Executive Program in Strategy and Organization, 2004
OHIO UNIVERSITY, Athens, OH: Bachelor of Business Administration / Major: Marketing
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